Is Google Earth for Fiber Mapping a blessing or curse? Over the past 15 years of doing GIS business in telco we have seen a major shift off of desktop GIS tools and onto Google Earth. Google bought and launched the Google Earth platform we all now know in 2005, leveraging technology and the Keyhole Markup Language (KML) originally created by Keyhole (fun fact, a CIA funded startup). It became wildly popular for a number of reasons - it’s easy, it’s loaded with imagery and data, it’s fun, it’s gorgeous, it’s flexible, and it’s free!!